Warren Buffett is the most famous investor of all time and one of todays most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen. The first two editions ofThe Warren Buffett Way gave investors their first in-depth look at the innovative investment and business strategies behind Buffett's spectacular success. The new edition updates readers on the latest investments by Buffett. And, more importantly, it draws on the new field of behavioral finance to explain how investors can overcome the common obstacles that prevent them from investing like Buffett.

New material includes:

How to think like a long-term investor just like BuffettWhy "loss aversion", the tendency of most investors to overweight the pain of losing money, is one of the biggest obstacles that investors must overcome.Why behaving rationally in the face of the ups and downs of the market has been the key to Buffett's investing successAnalysis of Buffett's recent acquisition of H.J. Heinz and his investment in IBM stock

The greatest challenge to emulating Buffett is not in the selection of the right stocks, Hagstrom writes, but in having the fortitude to stick with sound investments in the face of economic and market uncertainty. The new edition explains the psychological foundations of Buffett's approach, thus giving readers the best roadmap yet for mastering both the principles and behaviors that have made Buffett the greatest investor of our generation.

ROBERT G. HAGSTROM is one of the best-known authors of investment books for general audiences. He has written nine books, including theNew York Times bestsellingThe Warren Buffett Way andThe Warren Buffett Portfolio: Mastering the Power of the Focus Investment Strategy. He is also the author ofThe NASCAR Way: The Business That Drives the Sport;The Detective and the Investor: Uncovering Investment Techniques from the Legendary Sleuths; andInvesting: The Last Liberal Art. Robert is a graduate of Villanova University with a BA and MA and is a Chartered Financial Analyst. He lives with his family in Villanova, Pennsylvania. Visit Robert's website at www.RobertHagstrom.com.

Foreword: The Exception vii
Howard Marks

Foreword to the Second Edition xvii
Bill Miller

Foreword to the First Edition xix
Peter S. Lynch

Introduction xxv
Kenneth L. Fisher

Preface xxxi

Chapter One A Five-Sigma Event: The Worlds

Greatest Investor 1

Personal History and Investment Beginnings 3

The Buffett Partnership Ltd. 10

Berkshire Hathaway 13

Insurance Operations 15

The Man and His Company 17

Five-Sigma Event 18

Chapter Two The Education of Warren Buffett 21

Benjamin Graham 21

Philip Fisher 30

Charlie Munger 35

A Blending of Intellectual Influences 38

Chapter Three Buying a Business: The Twelve Immutable Tenets 45

Business Tenets 46

Management Tenets 50

Financial Tenets 59

Market Tenets 64

Anatomy of a Long-Term Stock Price 69

Chapter Four Common Stock Purchases: Nine Case Studies 71

The Washington Post Company 72

GEICO Corporation 81

Capital Cities/ABC 91

The Coca-Cola Company 100

General Dynamics 110

Wells Fargo& Company 114

American Express Company 120

International Business Machines 123

H.J. Heinz Company 130

A Common Theme 135

Chapter Five Portfolio Management: The Mathematics of Investing 137

The Mathematics of Focus Investing 143

Focus Investors in Graham-and-Doddsville 155

Chapter Six The Psychology of Investing 179

The Intersection of Psychology and Economics 180

Behavioral Finance 182

And on the Other Side, Warren Buffett 194

Why Psychology Matters 199

Chapter Seven The Value of Patience 201

For the Long Term 202

Rationality: The Critical Difference 205

Slow-Moving Ideas 206

System 1 and System 2 207

The Mindware Gap 210

Time and Patience 211

Chapter Eight The Worlds Greatest Investor 213

The Private Buffett 216

The Buffett Advantage 218

Learning to Think Like Buffett 224

Finding Your Own Way 232

Appendix 235

Notes 253

Acknowledgments 263

About the Author 267

Index 269