Secrets of Online Entrepreneurs is the ultimate how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia's most successful online entrepreneurs built their businesses, these internet mavericks will reveal the secrets of their success and provide valuable insights into how anyone with a hobby, passion, or innovative business idea can take advantage of the vast opportunities that a global market now offers.

Whether you want to build an online business from scratch or amplify your existing online presence, these hard-hitting interviews will give you the practical tools, tips, and strategies you need to fast-track your business idea and take it from concept to completion. You'll discover what industries are ready for disruption, how to spot a profitable niche, how to growth hack a database, why most online businesses fail,  how to access a vast array of free tools to help you get your online idea off the ground, and much more. Most importantly, you'll discover why there's never been a better time to launch an online business.

Don't miss this next wave of industry disruption. Get on board the internet express and snare a slice of the pie for what promises to be one of the most transformational times in business history.

BERNADETTE SCHWERDT is the director of the Australian School of Copywriting, an entrepreneur, an advertising copywriter, and a university lecturer. She is currently the executive producer and presenter of the online video seriesSecrets of Aussie Online Entrepreneurs as featured onThe Age andThe Sydney Morning Herald websites. Find out more atwww.bernadetteschwerdt.com.au

Foreword ix

The authors story xi

Preface xiii

Introduction xxv

1 Purpose 1

2 People 31

3 Planning 63

4 Profit 89

5 Positioning 121

6 Profile 151

7 Promotion 187

Take Action 215

Appendix 1: The top free apps every online entrepreneur needs when starting out 221

Appendix 2: The copywriters creative brief 229

Index 233