Beschreibung
The ultimate guide to launching and growing an online business
Youve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australias most successful online entrepreneurs use to build their multi-million dollar businesses.
For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, youll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence.
Featuring dozens of case studies of how Australias most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. Youll learn how to:
Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online businessAccess free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market existsCreate a minimum viable product (MVP) that attracts attention and generates instant incomeSource web developers, designers and other important suppliers for a fraction of the usual costWrite, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partnersUnderstand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of differenceWork from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.
Autorenportrait
BERNADETTE SCHWERDT is the author of the best-selling bookSecrets of Online Entrepreneurs and the executive producer of the video series of the same name as featured onThe Age andThe Sydney Morning Herald websites. She is the founder of the Australian School of Copywriting, and a keynote speaker and advisor to Australia's top corporations in the areas of digital marketing, communications and innovation. Find out more at www.bernadetteschwerdt.com.au
Inhalt
About the author vii
Acknowledgements ix
Preface: Whats your pinch of salt? xi
Introduction: The state of play xvii
Step 1: Mindset 1
How to develop an entrepreneurial mindset
1 Mindset #1: Trust your crazy ideas 3
2 Mindset #2: Take action 15
3 Mindset #3: Look ahead 23
4 Mindset #4: Know what business youre in 39
5 Mindset #5: Know what problem youre solving 47
Step 2: Minimum viable product (MVP) 57
How to create an MVP to launch your startup
6 How to come up with a great business idea 59
7 What is a minimum viable product (MVP)? 69
8 Anatomy of a startup 81
9 How to bumble your way to success 87
Step 3: Momentum 97
How to harness the technical tools to build your online business
10 7 questions to ask before you build your online business 101
11 Open Access, Open Sesame! 115
12 Marketplaces: Disrupting legacy industries 121
13 Software hacks every startup should know about 127
14 How to build an information-based business 137
Step 4: Marketing 145
How to get found, get traffic and get sales
15 Content marketing 149
16 Social influencer marketing 161
17 How to write great headlines that get results 171
18 How to get on page one of Google 179
Step 5: Motivation 193
How to pitch, persuade and influence others to do business with you
19 How to source media coverage for your startup 195
20 How to pitch, present and persuade 203
21 How to prepare a great presentation 209
22 The art and science of business storytelling 229
In closing 245
References 249
Index 251
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