Bibliografische Daten
ISBN/EAN: 9783834923240
Sprache: Englisch
Umfang: xxviii, 451 S., 71 s/w Illustr., 451 p. 71 illus.
Einband: kartoniertes Buch
Beschreibung
InhaltsangabeLearning from User Innovation, Collective Intelligence, Word of Mouth and Community Research; Types and Applications of User Generated Branding in Market Research, Commercialisation and Customer Retention; Development of a Structural Equation Model to Measure the Impact on the Consumer-Brand Relationship; Empiric Model Validation by Means of Three Real Life Interactive Branding Programmes
Produktsicherheitsverordnung
Hersteller:
Springer Gabler in Springer Science + Business Media
juergen.hartmann@springer.com
Tiergartenstr. 15-17
DE 69121 Heidelberg
Autorenportrait
InhaltsangabeLearning from User Innovation, Collective Intelligence, Word of Mouth and Community Research; Types and Applications of User Generated Branding in Market Research, Commercialisation and Customer Retention; Development of a Structural Equation Model to Measure the Impact on the Consumer-Brand Relationship; Empiric Model Validation by Means of Three Real Life Interactive Branding Programmes
Inhalt
Learning from User Innovation, Collective Intelligence, Word of Mouth and Community Research; Types and Applications of User Generated Branding in Market Research, Commercialisation and Customer Retention; Development of a Structural Equation Model to Measure the Impact on the Consumer-Brand Relationship; Empiric Model Validation by Means of Three Real Life Interactive Branding Programmes
