How to make your company unmissable! Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service? In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility - consisting of relevance, authority and storytelling - you can completely abandon flashy campaigns in the future and still remain visible and relevant.

Oliver Pott, PhD, professor for entrepreneurship, has founded several digital companies and teaches in Paderborn. He has sold one of his companies directly after its founding to a French corporation. The editors of Founders Magazin listed him as one of the top 30 of German company founders. Jan Bargfrede has been working as Chief Strategist for Digitalisation with Oliver Pott for many years. He and his creative team have received the Digital Prize 'Creative Spaces' from the Ministry of Education and Cultural Affairs of North Rhine-Westphalia.

Der Spiegel-Bestseller jetzt auf Englisch!