Bibliografische Daten
ISBN/EAN: 9783110173406
Sprache: Englisch
Umfang: XI, 193 S., 6 s/w Illustr., Num. tab.
Einband: gebundenes Buch
Beschreibung
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Produktsicherheitsverordnung
Hersteller:
Walter de Gruyter GmbH
De Gruyter GmbH
productsafety@degruyterbrill.com
Genthiner Strasse 13
DE 10785 Berlin
Autorenportrait
Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada.
