This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.

Hersteller:
Springer Verlag GmbH
juergen.hartmann@springer.com
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DE 69121 Heidelberg

Enrique Carlos Bianchi is Professor of Marketing in the Department of Administration and Information Technology (DATI) at the University of Córdoba (Argentina). He is a PhD professor in Fundamentals of Marketing and Consumer Behavior. Postgraduate professor in Market Research, Agribusiness and Global Marketing at different universities in Argentina and Latin America. He is a researcher on issues such as environmental behavior, responsible and sustainable consumption, Corporate Social Responsibility and social marketing. José Luis Vázquez-Burguete is a Titular Professor in Marketing at the University of León (Spain), heading the Research Group on Marketing, Territorial Planning, and Sustainable Development. He is also President of the International Association on Public and Nonprofit Marketing. His current research areas deal with sustainable production and consumption, CSR, and sustainable development, among others. M. Mercedes Galán-Ladero is an Associate Professor (Prof. Contratado Doctor) in the Department of Business Management & Sociology, at the University of Extremadura (Spain), where she teaches marketing courses. She is currently engaged in innovative research in the areas of social marketing, cause-related marketing, CSR, and Fair Trade, as well as ethnocentrism, local food products and their internationalization. Ana Lanero Carrizo is a Titular Professor in Marketing at the University of León (Spain), where she is also currently Director of the Communication and Image Area, as well as a member of the Research Group on Marketing, Territorial Planning, and Sustainable Development. Her current research areas deal with sustainable consumption, education for sustainability, and environmental certification.