Providing an alternative to short term, bottom line thinking this book enters into a deeper dialogue about the role of personal values in strategy formulation and implementation.

Personal values are at the core of peoples personality. They influence the choices we make, the people we trust, the appeals we respond to, and the way we invest our time and energy.  In turbulent times, values give a sense of direction amid conflicting views and demands. 

This book summarises current research in this area and introduces a new model around what personal values guided strategy is, how its linked to strategic choice and organizational goals and how it impacts upon organizational performance. Once personal value systems are recognized, personal value systems and their alignment to strategies, goals and missions provide powerful insight into how resistance to strategies is caused.

With implications for leadership development, corporate governance and strategic HRM, this book extends research in this area and is essential reading for anyone involved in strategy implementation.

Scott Lichtenstein (DBA, MBA, ADipC) teaches and publishes in international academic and practitioner articles and book chapters in the area of strategy, behavioural strategy and leadership. He is co-author of: From Recession to Recovery: A Leadership Guide for Good and Bad Times. Osney Media Publishing.  S. Lichtenstein, M. Higgs and R. Martin-Fagg, 2009.  Scott is an Associate Professor and Module Leader of a Masters level core course in International Strategic Management having also taught Strategy on MBA and Executive education courses for several business schools over the last 20 years.
Malcolm Higgs is Professor of Organization Behavior and HRM at Hull University Business School Prior to joining Hull he was the head of the HRM and OB department in Southampton University Business school, having previously been the Head of the School. Before joining Southampton, Malcolm held posts at Henley Business School including: Academic Dean, Director of the Leadership Group and Research Director. Prior to moving into the academic world Malcolm had a successful career in business and consulting, concluding with 8 years as an international partner with Towers Perrin. He has published a number of books and over 150 academic journal papers on topics related to Leadership, Emotional Intelligence, Change Management and Team Behavior and is co-author of psychometric tests relating to Emotional Intelligence and Leadership. Malcolm is a Chartered Psychologist and continues to undertake consulting assignments with national and international organisations as well as his academic roles.

Chapter 1. Why should strategy be guided by personal values?.- Chapter 2. Personal values and strategic choice.- Chapter 3. Developing strategy based on Personal values.- Chapter 4. Implementing strategy based on personal values.- Chapter 5. Postscript: Where are we now and emerging trends in personal values guided strategy.