As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more effectively and politicians need to work with the public to identify solutions.

Jennifer Lees-Marshment is Associate Professor, School of Social Sciences, Politics and International Relations, University of Auckland, New Zealand. She is author/editor of 12 books, including The Political Marketing Game (2011) and Political Marketing: Principles and Applications 2nd edition (2014). Her research interests include political marketing, leadership, public input and governance. See: www.lees-marshment.org for further details.