The bestselling textbook to understanding health research, updated and expandedResearch Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Now in its second edition, this bestselling textbook has been updated with more recent research methodologies and additional information on sampling, participatory and survey research, and qualitative data analysis. The entire research process is covered, with specific points relating to both qualitative and quantitative research. By breaking the daunting process of research into simple and well-defined steps, this user-friendly text encourages students to think about research as a sequential process and provides explanations that facilitate better understanding of each step in the research process. A separate set of chapters cover the more quantitative methodological areas including designs, measurement, sampling, and data analysis in depth, giving readers the understanding they need to apply in practice.
This book also provides applied chapters that illustrate the practical aspects of the research process, along with other critical information including grant writing and scientific writing.
Evaluate the ethics, design, analysis, and interpretation of researchIdentify and understand the key components of research studiesAnalyze and interpret the results of experimental and survey research designsUnderstand the process of publishing a research report and constructing a grant proposal
Research Methods in Health Promotion is ideal for both undergrad and graduate methods courses in health promotion and public health.
Figures, Tables, and Boxes vii
Preface xv
Acknowledgments xix
The Authors xxi
The Contributors xxiii
Foreword xxv
Part One: Foundations of Health Promotion Research 1
Chapter 1 Key Steps in the Research Process 3
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente
Chapter 2 Philosophy of Science and Theory Construction 23
Laura F. Salazar, Ralph J. DiClemente, and Richard A. Crosby
Chapter 3 Ethical Issues in Health Promotion Research 45
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente
Part Two: Fundamentals of Health Promotion Research 79
Chapter 4 Observational Research Designs 81
Laura F. Salazar, Richard A. Crosby, and Ralph J. DiClemente
Chapter 5 Experimental Research Designs 115
Laura F. Salazar, Richard A. Crosby, and Ralph J. DiClemente
Chapter 6 Principles of Sampling 147
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente
Chapter 7 Measurement in Health Promotion 177
Richard A. Crosby, Laura F. Salazar, Richard R. Clayton, and Ralph J. DiClemente
Chapter 8 Qualitative Research Strategies and Methods for Health Promotion 209
Laura F. Salazar, Alejandra Mijares, Richard A. Crosby, and Ralph J. DiClemente
Part Three: Applications of Health Promotion Research 257
Chapter 9 Conducting Observational Research 259
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente
Chapter 10 Methodological Considerations in the Design, Implementation, and Reporting of Randomized Controlled Trials in Health Promotion Research 285
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby
Chapter 11 Community-Based Participatory Research in the Context of Health Promotion 313
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby
Chapter 12 Program Evaluation 337
Nancy J. Thompson and Michelle C. Kegler
Chapter 13 Survey Research for Health Promotion 367
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente
Part Four: Data Analysis 395
Chapter 14 Statistical Techniques for Analyzing Observational Research in Health Promotion 397
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente
Chapter 15 Principles of Statistical Analysis for Randomized Controlled Trials in Health Promotion Research 429
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby
Chapter 16 Methods and Procedures for Analyzing Qualitative Data in Health Promotion 455
Laura F. Salazar, Alejandra Mijares, Richard A. Crosby, and Ralph J. DiClemente
Part Five: Core Skills Related to Health Promotion Research 491
Chapter 17 Introduction to Scientific Writing 493
Richard A. Crosby, Ralph J. DiClemente, and Laura F. Salazar
Chapter 18 Understanding the Grant Process and Developing an Effective Research Grant Application 525
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby
Name Index 560
Subject Index 565
