The Business Gameheres how you can win!Are you a business owner, manager, or employee who struggles with:
Taxes, cash flow, sales, and profitsMarketing and advertising effectivenessHiring, motivating, and managing talentThe economy, stock market, and competitorsBosses, boards, stockholders and partnersNever-ending to-do lists and sacrificing your quality of life to succeed?
If you answered "yes" to any of these, youve been playing The Business Game and suffering the consequences. Even if youre rolling in profits right now, there are hidden costs youre paying to earn that moneymoney thats always at risk.
You learned "the rules" and youve been faithful to them, thinking you can win. But you cant really win The Business Game, because itsdesigned to be unwinnablethat is, as long as you play by the rules you were taught. The only way to truly win is to bust loose from the "old" game and start playing a new game with a new set of rules.
This book helps you discover who you really are, what youre really capable of, and how you can tap new sources of power, wisdom, and abundance to radically transform your experience of business. When you bust loose from the old game, youll suddenly be playing a new game:
For the sheer pleasure of playing, with no worries about sales, marketing, profits, cash flow, taxes, other people, or personal incomeEntirely unaffected by the economy, stock market, competitors, or technological innovationHaving more fun with less effort than youve ever experiencedDoing only what you love to doall day, every dayWatching as amazing results come your way, without having to "make it happen"
It may sound unbelievable, but its entirely possible. Youcan do itif you open your mind and embrace the strategies in this book.Busting Loose from The Business Game leads you into a New Business Game filled with results and satisfaction beyond anything youve ever imagined possible. Read on and bust loose!
ForewordJohn Assarafvii
Introduction xi
Chapter 1 The Big Lie 1
Chapter 2 The Big Truth 15
Chapter 3 The Fantasy Factory 33
Chapter 4 Dropping Anchors 43
Chapter 5 The Physics of Fiction 53
Chapter 6 The Two Ps 65
Chapter 7 The Many Faces of Power 79
Chapter 8 The Myth of Cause and Effect 87
Chapter 9 Redefining the Nature of Business 95
Chapter 10 The Sun and Clouds Effect 107
Chapter 11 Assembling the DrillPart 1 119
Chapter 12 Assembling the DrillPart 2 135
Chapter 13 Stranger in a Strange Land 161
Chapter 14 When the Going Gets Tough 191
Chapter 15 Recreating Yourself, Your Team, Your Customers, Your Business, and Everything in Between 199
Chapter 16 Red Pill or Blue Pill? 231
Appendix Additional Support Resources 245
Expressions of Appreciation 251
Index 255
