Beschreibung
Critical Corporate Communications :A Best Practice Blueprint
Naomi Langford-Wood and Brian Salter
A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit.
Author:
Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books.
Readership:
Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs.
ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002
Autorenportrait
Brian spent many years as a professional broadcaster and presenter with the BBC World Service and Radio 4. He was also head of communications at the Institute of Directors (IOD). Naomi is a serial entrepreneur and business writer. They are both founders of the Association of eBusiness Professionals, as well as Fellows of the Royal Society of Arts Manufacturers (RSA) and the IOD. They have co-written over 15 books and are much in demand as public speakers.
Inhalt
Series Foreword by Digby Jones.
About the Authors.
Acknowledgements.
Introduction.
One: What's It All About?-Communications and Language.
Mind your language.
Two: The Board.
The chairman who chose what not to communicate.
Three: Internal Communications.
Human remains.
A typical employee survey.
Strategising your communications.
Don't shoot the messenger.
Shhh! Keep it quiet.
Causes of ineffective communications.
The cultural divide.
How good a communicator are you?
Four: SWOT Analysis.
Strengths.
Weaknesses.
Opportunities.
Threats.
Five: External Audiences.
Customers and clients.
Suppliers.
Owners and shareholders.
Corporate affairs.
Community relations.
The media.
Six: Crisis Communications.
How Camelot's numbers finally came up.
Coping with a crisis - or a scandal.
Seven: Means of Communication.
Ways and means.
Events.
Telecommunications.
Print.
Eight: Electronic Communication.
E-mail.
Bulletin boards.
Intranets and extranets.
Nine: Communication Audits.
Extracts from communication audits 156.
Ten Sounding Off.
Index.
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