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Strategic Hospitality Leadership

eBook - The Asian Initiative

Erschienen am 25.01.2011, 1. Auflage 2011
17,99 €
(inkl. MwSt.)

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Bibliografische Daten
ISBN/EAN: 9780470826867
Sprache: Englisch
Umfang: 224 S., 0.92 MB
E-Book
Format: PDF
DRM: Adobe DRM

Beschreibung

Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.

Not many books have been written on the hospitality industry in Asia.Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia.

The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia.

Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.

Autorenportrait

Dr. Russell Arthur Smith is Interim Dean, Cornell-Nanyang Institute of Hospitality Management, in the Nanyang Technological University, Singapore. He is a hospitality and tourism development expert, who has extensive academic and professional experience in Asia, as well as Australia, North America, and the Middle East. He holds a doctorate from Harvard University and a degree in architecture with first class honors from the University of Queensland, Australia. He is a certified practicing planner.

Dr. Judy A. Siguaw is Dean of the College of Human Ecology at East Carolina University, United States. She was formerly a professor of marketing in Cornell University's School of Hotel Administration. The founding Dean of Cornell-Nanyang Institute of Hospitality Management, she previously held the J. Thomas Clark Chair in Entrepreneurship and Personal Enterprise.

Inhalt

Foreword.

Preface.

About the Contributors.

1. Pursuing the Right Strategic Direction (Baron R. Ah Moo).

2. Achieving Successful Development Planning (Russell Arthur Smith).

3. Creating a Welcoming Service Strategy (Raymond Bickson).

4. Winning Ways to Successful Portfolio Management (William E. Heinecke).

5. Strengthening Brand Management and Value (Michael Issenberg).

6. Venturing Into an Asian Market Competitively (Devin Kimble).

7. Achieving Great Business Growth (Chiaki Tanuma).

8. Managing Crises Effectively (Chittimas Ketvoravit).

9. Establishing Strategic Human Resource (Choe Peng Sum).

10. Being an Inspiring Leader (Jennie Chua).

11. Developing and Implementing Best Practices (Judy Siguaw).

12. Looking Ahead at Hospitality Trends in Asia (Russell Arthur Smith).

Index.

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