Produktsicherheitsverordnung
Hersteller:
Wiley-VCH GmbH
amartine@wiley-vch.de
Boschstr. 12
DE 69469 Weinheim
Autorenportrait
Craig Stull is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework. Phil Myers is President of Pragmatic Marketing. He has led three successful technology start-ups, managed two initial public offerings, and created seven hit products. David Meerman Scott is the author of The New Rules of Marketing and PR from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing. Visit: www.tunedinbook.com.
Leseprobe
Leseprobe
Inhalt
Chapter 1. Why Didn''t We Think Of That? Chapter 2. Tuned Out. . .And Just Guessing. Chapter 3. Get Tuned In. Chapter 4. Step 1: Find Unresolved Problems. Chapter 5. Step 2: Understand Buyer Personas. Chapter 6. Step 3: Quantify The Impact. Chapter 7. Step 4: Create Breakthrough Experiences. Chapter 8. Step 5: Articulate Powerful Ideas. Chapter 9. Step 6: Establish Authentic Connections. Chapter 10. Cultivate A Tuned In Culture. Chapter 11. Unleash Your Resonator. Notes. Acknowledgments. Index. About The Authors. About Pragmatic Marketing. Next Steps.
