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Branding Only Works on Cattle

The New Way to Get Known(and drive your competitors crazy)

Erschienen am 16.01.2009, 1. Auflage 2009
25,90 €
(inkl. MwSt.)

Lieferbar innerhalb 1 - 2 Wochen

In den Warenkorb
Bibliografische Daten
ISBN/EAN: 9780470742570
Sprache: Englisch
Umfang: 272 S.
Einband: gebundenes Buch

Beschreibung

"The anti-Hidden Persuaders. Clearly, Mr. Baskin's onto something, and it's something big and important, probably most easily defined as the need for the marketing world to stop hiding behind fluffy notions of 'brand' and start showing what it can do in more tangible terms. This is thought-provoking stuff and better than the other tracts I've read that riff on marketing's flaws." JONAH BLOOM, EDITOR, ADVERTISING AGE

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